Life Articles

Any Christian business must run on the guidelines of both Christianity and marketing. Any serious appraisal of marketing and Christian principles of belief and behavior leads us to the conclusion that a Christian business is harder to publicize than a basically secular one.

It is no wonder that the Christian business person gets tempted to discard certain parts of Christianity and replace them with secular promoting and marketing principles that are inimical to Christian principles of belief and behavior.

There are many individuals who will tell you that Christianity and marketing are actually opposing forces and you must choose between them. Others make it sound like Christianity and marketing are identical things.

Both statements about Christianity and Marketing are not only incorrect, but are calculated to mislead Christian business people, on one hand and non-business oriented Christians on the other.

Christianity and marketing each demand we earn a living for our families. The New Testament says, quite bluntly, that a person who refuses to support his own family is certainly worse than an unbeliever, while secular marketers claim that the only reason for any business endeavor is always to earn money.

For the Christian business person the concepts of Christianity must prevail over the temporary ideas of secular commerce.

The Old Testament records the first kind of home-business in the Book of Proverbs 31: 1-31 we find that a good woman makes a profit for her family members by acquiring raw materials, making things and selling them, then saves the money in order to invest in real-estate.

The Biblical principle is clear make something worthwhile, offer at a value related price, bring in profits and make your family happy all while staying in a good mood because you adore God and your household.

In the New Testament Paul tells the Thessalonians to work with their hands so that they lack nothing. Paul said this to help them grow their belief in God and affection for fellow person.

This is both the intent behind a Christian business, and where we can find our greatest monetary revenue. Create a product, whether it be an informational product, a service to render or even a physical product to ship from your website, but rather of pushing a product or service created by someone else, or getting involved with network marketing, make a product, and give glory to God for the opportunity to both follow His will, and guidance in trust that his word will guide your Christian business.

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