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The perfect way for a business to obtain completely new customers is usually to be visible on the first page of search results on Google. There are three approaches to get on top of Google results:

- Payperclick Advertising

- Organic Search Results

- Google Local Areas

Pay Per Click lets you buy your way into visibility in the search results. If you can't get there any other way, you really have to learn the way to make payperclick be effective for you. The good news is that unlike Yellow pages, you pay for real results only when people click on your specific ad. Now clicks do not automatically result in business, therefore the quality of your landing page and also its ability to convert that particular user into business remains a vitally important link in the chain.

It's important to be regularly testing and tweaking that page. Minor modifications can result in considerably improved results. This requires active management of your website. If you cannot do that by yourself, or delegate it in-house, you need to find outside expert guidance.

This landing page issue is applicable not only to Pay Per Click, but to all three techniques. It's especially essential when you are paying for the website traffic, only to have it pass on by without a purchase or other positive result. However, if you are spending money on clicks or perhaps sending free traffic through organic or learning how to get on Google maps, it's imperative that the web site page you are sending your website visitors to is as effective as feasible in moving them to the next step in your purchasing process.

Organic Search, particularly the top listing, is the Holy Grail of internet based marketing. The top free listing in organic search gets the largest number of clicks on the entire search results page. On average the top organic listing will get forty two out of every one hundred viewer clicks. That compares to around eighteen viewers that will click on one of the pay per click ads. The top individual pay per click advertisement will typically get 2-5% of all the visitors.

Which means the top organic listing can expect to get roughly eight to 21 times as many actual clicks as the top paid ad. And all for free!

Of course it is not simple to win this top listing. But, in a number of local markets it is doable with competent Seo techniques. Again this is an area where a qualified SEO professional can be of great value.

The Google Local Areas map is the latest feature that Google provides and it relatively easy for local based businesses to get ranked on the initial page of Google, once they learn how to get on Google maps.

In the year 2010, Google reported that totally 20% of all Google Searches were for local purposes. They have been featuring local businesses, even a few that don't even have web sites

If you are one of the companies tagged A-F, you have a listing on the initial page of Google. The secret to getting in the top 7 is often as easy as claiming your page and filling the info Google wants. However, there are some extra factors you need to focus on if you're in a more competitive market, or want to get that top listing. I suggest you do a search for "how to get on Google maps."

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