Life Articles

Nowadays, the name of the marketing game for locally based businesses is to figure out how to get on Google maps. For the bulk of the last century, it was relatively easy for a locally based business to draw in new clients. A listing or display ad in the yellow pages was all that was needed for numerous small businesses to get the phone to ring. Times have changed. Today the heavy bulky yellow pages is fast becoming a relic of a past era.

While some people still rely on the yellow pages, the majority of searchers rely on the internet today. This is true in all age groups, but is almost universally true amongst anyone under age 40. If you wish to be found when a prospective customer is looking for your services or products, you absolutely need to be where they are searching. And now that's online. And specifically for local businesses it means discovering how to get on Google maps when someone does a Google Local Places search.

And yes we are talking specifically about Google as it remains the 800 pound gorilla because 7 out of 10 searches online are carried out on Google, in spite of recent modest gains by Bing. A good showing in Google is critical to your business in today's world. And getting on the Google Map that appears for local searches is the simplest and best way to help prospective customers find your business.

New Customers Matter

Every business requires new customers. You are always losing customers to death, individuals moving away and the occasional goof up. Face it, none of us are perfect. Well maybe you are, but then you are exceptional.

You particularly require a constant flow of new customers should you be in a "one of" type business like roofing, where you get relatively few repeat customers. Without that flow of fresh customers, your business will die on the vine like a tomato plant in a drought.

If you are in a field where you could expect repeat business, you understand that the value of that new customer is not their initial one time purchase, but instead their potential lifetime of purchases from your business. This lifetime value of a customer can be substantial, even if their typical purchase is relatively modest. The larger that lifetime value is, the more you should be willing to pay to draw in that initial visit and purchase.

Now if you are trying to considerably grow your business and/or starting a new business, the importance of new customers goes without saying. Customers are the lifeblood of every business. The way you treat them, once they find you, will determine just how long they will continue to be with you, and how long you stay in business. However the first step you want to take is learning how to get on Google maps. I recommend looking Amazon or Google itself for resources to teach you how.

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