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I believe most small businesses should find out how to get on Google maps if they want to be successful in attracting new clients.

You do have a choice. You can try to get new clients by broadcasting on TV, radio, newspapers, and mass mailings. In that case you will be offering your message to thousands of people who are not likely candidates. A number of them won't need your product or service. Some others already have their favorite supplier or vendor. If you choose a marketing strategy that reaches outside your immediate market area, you will be asking new customers to drive by one or more of your competitors. This is alright, I suppose, if you have a lot of money, and nothing much better to do with it. Or possibly, the lifetime value of your potential customer is so high that you can afford the inherent waste of mass marketing.

The alternate choice is called narrow casting. In this approach you focus on likely prospects. The easiest, and often cheapest technique of doing this, is to be where your potential customers are looking. To let them find you.

Should you have a storefront on the freeway, main street or the local mega-mall, your business signage and overall visibility are great ways to be located by the passersby who comes to know who and what your location is. But if your market extends outside your immediate area or individual mall location, that may not be enough.

The yellow pages are yet another example of being where people were looking. What was especially nice about the yellow pages is that a very high percentage of the individuals who spent the time to open up their telephone book were motivated customers - all set and even eager to do business.

Because of the value of that urgency and also the corresponding high conversions, the yellow pages became an extremely profitable business. They could and did charge quite a bit for their display listings. Charges varied by group and community but ran into the $100's to thousands of dollars a month for many businesses. The good news is that the Google Places Page is free of charge, and has several other benefits too.

But simply because its free, that doesn't mean its without value. Far from it. Discovering how to get on Google maps which show up when prospective customers do a search on their computer or increasingly their cell phones is crucial for your success.

There are a number of resources for solid information regarding how to get on Google maps. I know I have written my own guide that can be acquired from the Kindle store at Amazon as well as my web site. Search for "How To get ON Google Maps" on Amazon or Google and check out your options, and then take action.

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