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Start out with a precise idea of your persuasive speech's aim. Your call to action. What do you want your target market to do as a result of your speech. Summarize it into a single sentence. Keep this in mind throughout.

Write a preliminary call to action, specifically asking your target audience to do what you want them to do. Be crystal clear as to what the next step you want them to take is. Is it to buy your product, or perhaps to test drive it, or maybe just to begin the journey of thinking about your product.

Create three solid reasons why they should do what you want. Start by coming up with 6-10 good reasons. Group those that are closely related into the three main concepts, and then rank them according to their relative value.

You now know where you want your customers to go and why from your viewpoint.

Now pause and consider more mindfully about your target market. Who are they? Are they the decision makers? Or support staff? Are they able to make a decision to buy on the spot, or is there a process that will be required. Consider their age, gender, geographical distribution and any other circumstances that will guide the way they hear what you have to say.

You've already determined what you have to say, the intent here is to understand how best to say it, so your market hears what you have to say. You may note the significance of your arguments one way, they may another. If there is a discrepancy, consider re-ranking yours.

Now for each essential point on your list, come up with an anecdote or story to illustrate how or why this would be valuable to your people. These stories will become the body of your persuasive speech. When you have three good anecdotes, one for each main point you need to consider how to combine them together. How to turn from one thing to the next.

Finally, now that you have a string of three stories, each of which illustrate one of the key reasons why your audience should act unhesitatingly on your call to action, you need to come up with an introduction.

This is like an appetizer to get them engaged in what you are about to say. Asking them a appropriate question, or making a daring statement designed to seize their notice are just two viable ways of achieving this. The start should be relatively brief. You want to seize their attention, and give them a quick overview of what you are going to show them.

You now have your draft persuasive speech. Finally you want to memorize your introduction and your call to action. You want these to be down pat. Don't commit to memory the body of your speech. Rather, remember the stories you are going to tell and the transitions you are going to use to shift from one to the next. This will give your persuasive speech a natural course and relieve you from concern about memorizing exact use of words.

Pen your first draft in 30 minutes. Perform it out loud and or in your head a dozen times. Each time, you will vary it trying to convert your ideas into language your audience will hear and grasp. Do this and your persuasive speech will wow them.

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