Life Articles

A remarkable change occurred in late 2010 in how Google handles local searches. For several years it had realized that one in five of the searches people did on their search engine were locally associated. While people wanted specified information about many different topics, a strong minority were looking for local information, often like finding their local butcher, baker and candlestick producers.

This is an important change and if you are a local business you should learn how to get on Google maps as soon as possible.

Google has long been experimenting with its mapping capabilities and GPS in addition to its superior access to the world of data online. Currently, Google is able to identify the physical location of your computer when you search. It also knows the physical locations of all the firms in its data base. As a result, it can plot their relative propinquity to you when you (or a prospective customer) do a search.

Google has made it all the way into the behemoth it is by emphasizing one particular goal: providing the user with the most relevant information possible in response to their search. Google Local Places is just another major step they have taken to rule the search market, by giving its users the relevant information they look for.

This has been an evolving capability. Until recently, if someone searched for a "chiropractor" on Google, or any other search engines, they would get numerous possible results. The first page of results might possibly display a national chiropractor institute, or perhaps individual businesses in New York or Los Angeles. Hardly would the searcher see a result from their local area. This caused the person searching to modify their search to something like, "chiropractor, Minneapolis." When they did that, the results were a lot better. Websites would be listed which had both terms, and thus more useful to the Minneapolitan who was looking for a chiropractor.

An entire industry had popped up for Search Engine Optimization or "SEO" to help out businesses win the battle to be displayed on that first page of Google results. I and other SEO experts advised businesses to get their sites to show up for local words using, 'long tail geographical keywords.' That's the reason I named my consulting business, Minneapolis Internet Marketing Consultant and chose a url for my web site of MinneapolisInternetMarkeingConsultant.com.

But right now this tactic isn't needed if you learn how to get on Google Maps. You can of course engage me, or any of thousands of SEO professionals out there, but the simple fact is that it's not that hard if you pay out a few bucks to pick up a guide on the web or on Amazon. I've written one called, "How To Get On Google Maps" that you can get from Amazon's Kindle store.

For most main street companies, mastering Google local places and knowing how to get on Google maps is enough to get you the lion's share of the available visibility and consumers in your marketplace.

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