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Ranking high in Google's search results can have a phenomenal impact on the success of your business.
You can either engage the expertise of a Search Engine Optimization company, or if you have the time, there are some enhancements you can accomplish to your website yourself.

Keyword Research
What keywords do you consider your customers would place in to search for your products or services? A keyword can be one word (e.g. "optimization"), but multiple keywords or keyword phrases are usually preferred, by reason of they are more specific and more, likely to be what your customers are looking for.

Write down as many as you can think of. Brainstorm with your bunch. Call to mind different words. Look at geographical phrases if they are meaningful to your customer (e.g. "house cleaning Hornsby"). Also, get some ideas from your competitors' websites. Try to make a list of 20-30 keyword phrases.

Choose the two keyword phrases you think would be searched for the greatest. But also bear in mind, the more rivalry there is for a keyword, the more difficult it is to achieve top placements. If you want to rank high in Google for the keyword "insurance", you have a very long journey in front. So try your utmost to select two keyword phrases that are the most appropriate to you business but that are not ambiguous nor competitive. It's a excellent idea to have 2 or 3 words in each phrase (e.g. "wedding catering services")

Once you've selected your two best keyword phrases the next step illustrates you how to affect some modifications to your home page.

Web Copy
Web copy refers to all the words or text on your website. Because information is king in the area of search engines, your keyword phrases need to be placed strategically on your web page to convince Google that your content is highly relevant to those keywords. The more prominent they are, the more outstanding. (Keep in mind that as crucial as search engines are, customers come first, so make clear as day your copy also reads adroitly.)

Here's how you can increase each keyword's prominence:

• Put your keywords in headings, preferably at the beginning of the heading;

• Include keywords towards the top of the page;

• Bold or italicize keywords where beneficial;

• Instead of having a link to additional page that says "Click here to read more ", rephrase it to embody your keywords, e.g. ppc,Keyword Research,optimization

An important tip is to also embed these keywords in your HTML "title tag". Use your content management system to make these changes yourself, or perhaps ask your web developer to do it if you're unsure how.

Once you have fine-tuned your home page, consider adding new content, such as detailed descriptions of what you offer, FAQs and informative articles about your products and services. (If you don't want to write these yourself, they can be located for free on the internet - do a search for "articles directory").

It's also good to bear in mind that search engines can only read text, not pictures. Often web developers embed words in images to look better for website visitors or use Flash for animation, but this is a major barrier to search engines.

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